In an age where digital content is king and digital overload is abundant, search engines are the matchmakers that drive media consumption, website traffic and online marketing.
So when Google announces a change to its mobile rankings algorithm, we take note. Starting today, April 21, Google will decrease the ranking of websites that are not “mobile-friendly” when the user is searching on a mobile device.
Companies and media outlets that fail to update could see a significant drop in visits.
If that’s not reason enough to make the switch, consider this:
- Roughly one in three visitors to a web site come from mobile devices.
- Just over half of all searches on Google are happening on cell phones.
- Eighty percent of internet users own a smartphone.
Mobile-friendly sites have been designed, developed and optimized to give a user the best experience possible no matter what size screen they are viewing a site on. These sites have simplified navigation and design elements, content that is easy to read on a mobile device, phone numbers with click-to-call functionality and addresses with click-to-map functionality. If you’re not sure about your site, visit Google’s “Mobile-Friendly Test.”
For more info on the changes, visit the USA Today article.