Surviving Google’s ‘Mobilegeddon’


In an age where digital content is king and digital overload is abundant, search engines are the matchmakers that drive media consumption, website traffic and online marketing.

So when Google announces a change to its mobile rankings algorithm, we take note. Starting today, April 21, Google will decrease the ranking of websites that are not “mobile-friendly” when the user is searching on a mobile device.

Companies and media outlets that fail to update could see a significant drop in visits.

If that’s not reason enough to make the switch, consider this:

  • Roughly one in three visitors to a web site come from mobile devices.
  • Just over half of all searches on Google are happening on cell phones.
  • Eighty percent of internet users own a smartphone.

Mobile-friendly sites have been designed, developed and optimized to give a user the best experience possible no matter what size screen they are viewing a site on. These sites have simplified navigation and design elements, content that is easy to read on a mobile device, phone numbers with click-to-call functionality and addresses with click-to-map functionality. If you’re not sure about your site, visit Google’s “Mobile-Friendly Test.”

For more info on the changes, visit the USA Today article.