Are Corporate Travel Budgets Better Spent on Company Culture, Communications, and Charitable Contributions?
The COVID-19 pandemic has fundamentally changed the way businesses work. And, while the methods…
From Influencers to Advertising, Law Firms Are Embracing Instagram’s New Tools
Back in 2017, our team noticed that law firms weren’t utilizing Instagram in the…
Beyonce, Britney and Budweiser: Breaking Down the top Super Bowl Ads of All Time
With Super Bowl LIV upon us, there's been endless office chatter at Schwartz Media…
WSJ Crisis of the Week: Google Faces Advertisers’ Wrath
Schwartz Media Strategies’ CEO, Tadd Schwartz, shares with the Wall Street Journal his crisis communications…
Florida surpasses New York in the population (and branding) race
It's official: Florida is now the third most populous state in the union, surpassing…
This summer’s toughest call won’t be on the field
With the start of the World Cup just around the corner, we thought we…
Esquire: Back from the Brink?
NY Times media beat reporter David Carr nails it with this profile on Esquire…
Online ad buy would make Mad Men’s Roger Sterling proud
"It's not luxury; it's smarter than that." So says John Slattery, Lincoln's new hired…
“Pay To Play” In The Digital Age: What It Means For PR, The Media, and Credibility
by Aaron Gordon, Vice President, Schwartz Media Strategies Unfortunately, the issue of ‘pay to…