In a twist, traditional marketing tactics reign on Broadway
In a challenge to the conventional wisdom that social media is a 'silver bullet'…
A PR roadmap for Tiger: talk to Oprah, cry like Tebow, put golf on hold, return to greatness
From Tadd Schwartz, Principal of Schwartz Media Strategies When will we ever learn that…
BoA’s post-TARP credibility: DOA?
from Schwartz Media Strategies Vice President Aaron Gordon This is a head-scratcher. I’ve read…
“Edit-Bots?” The PR Game Has Changed
by Julia Wakefield, Senior Account Executive at Schwartz Media Connect to Julia on Twitter,…
Using public relations to build support and awareness of community issues
From Schwartz Media Strategies Senior Account Manager Tim Tilson: In today’s stagnant real estate…
Publicity and Social Media for Small Businesses
As public relations practitioners, we know business owners see the value of publicity and…
The Power of Print
As news of the confirmed merger between Newsweek and the Daily Beast circulated on…
Crisis Comms: Is RRA Effectively Managing the Rothstein Ruin?
by SMS Vice President Aaron Gordon In the closing scenes of The Wizard of…