PR Fail? Sephora Denies Doing the Right Thing for the Right Reasons
By Melissa Hoffmann If you are following the crisis communications playbook, you know that…
Get to Know Yudi Fernandez, 2019 Latina of Influence
Our very own Executive Vice President Yudi Fernández was recently recognized as a 2019…
SMS Takes On Winter Break
The SMS team is known for their hard work and dedication. However, we are…
PR News: Your Brand is Getting Sued. Now What?
By Melissa Hoffmann Lawsuits are a part of doing business, which is what makes…
5 questions with David Lawrence Jr.
From leading two of the largest and most influential newspapers in the nation to…
A Tale of Two Crises: Starbucks and Southwest
On April 12 of this year, two black men, Rashon Nelson and Donte Robinson,…
5 Tips for Keeping Your Business Hurricane-Ready
The 2018 hurricane season got off to a quick start, with the year’s first…
Schwartz Media Strategies’ Yudi Fernandez Becomes Chair of ULI Southeast Florida’s Communications Committee
The Urban Land Institute, one of South Florida’s most prominent nonprofits committed to research,…
A Global Game Meets A Global City: Major League Soccer Returns to Miami
It’s been a while since Miami’s sports scene has had a superstar to call…