Beyonce, Britney and Budweiser: Breaking Down the top Super Bowl Ads of All Time
With Super Bowl LIV upon us, there's been endless office chatter at Schwartz Media…
Ranking The Top PR #Fails of 2019
Everyone loves a stroke of branding and public relations genius, and 2019 had its…
SMS President Among Florida Trend’s 500 Most Influential Business Leaders
SMS President Tadd Schwartz was chosen among Florida Trend’s 500 Most Influential Business Leaders.…
PR Fail? Sephora Denies Doing the Right Thing for the Right Reasons
By Melissa Hoffmann If you are following the crisis communications playbook, you know that…
Get to Know Yudi Fernandez, 2019 Latina of Influence
Our very own Executive Vice President Yudi Fernández was recently recognized as a 2019…
SMS Takes On Winter Break
The SMS team is known for their hard work and dedication. However, we are…
PR News: Your Brand is Getting Sued. Now What?
By Melissa Hoffmann Lawsuits are a part of doing business, which is what makes…
5 questions with David Lawrence Jr.
From leading two of the largest and most influential newspapers in the nation to…
A Tale of Two Crises: Starbucks and Southwest
On April 12 of this year, two black men, Rashon Nelson and Donte Robinson,…