To boost or not to boost? What Facebook’s new algorithm means for you

Have you noticed that your content isn’t getting the same likes and shares it used to? Your Facebook page starting to look stagnant?  You can thank Facebook’s new algorithm for that. According to AdAge, you will continue to see your reach drop as time goes.

AdEnter the Facebook paid reach or boosting. This little marketing tactic can save your content from being locked away in a dark little room — aka the bottom of the NewsFeed — where nobody sees it. This means that to be seen in your fan’s NewsFeed, you need to spend some money on Facebook ads.  If you match great content with the right audiences, you should see that Facebook ads are a great way to get people to enjoy and share your articles.

Don’t know how to start?

Boosting a post is very easy to do and available for any post on your page’s timeline. All you need to do is click Boost Post in the lower right corner of your post and Facebook will walk you through the rest of it.

Here’s some  tips to get your started:

  •  Set yourself up with a monthly budget. This way, you don’t go crazy with spending and can gage what a set amount of money can do for you.
  • You don’t need to pay for every post—just choose the best ones. Which ones will better serve or inform your audience?
  • Only promote your own content.  Even if you curate content, why would you pay for someone else to get traffic back to their page?
  • Pick posts that are helpful or useful to your audience.
  • If you have under 500 fans, Facebook does not allow you to run Promoted Posts, but you can run a Promoted Page Post (yes – it is different than a Promoted Post). A Promoted Page Post is when you advertise your page itself in order to get “likes.”
  • Promote to people who just visited your website or blog- Yes, now you retarget with Facebook.
    • Facebook retargeting is one of the few, cost-effective, “set it and forget it” campaigns that can be left on and don’t require much ongoing campaign management. Even if you don’t have a big budget, I recommend that all companies should spend at least $1 – $2 per day with Facebook retargeting. You’ll be surprised how much of an impact it can have.
  • Promote your content to targeted audiences.
    • With Facebook, you can also specifically target the audiences by country, city and other demographics. Use this for your advantage.

Have you used ads before? Will you be implementing them? Let us know in the comments!