Using graphics to spice up real estate social media

It’s safe to say that most people love candy — especially social candy… Huh?

SM Candy“Social candy” is bait you use to attract users to not only like your content, but also to share it and come back to your page for more. Visual content is everything on social media. If you check your Facebook insights, you can see that posts with photos or videos consistently rank higher than other posts. The same goes for your Instagram, Google+ or Pinterest pages.

Using powerful imagery, you will not only attract users, but also be able to share useful content. This will attract fans to your website, blog and other channels if done correctly.

If you want to get more than just the few “likes” on your posts, and you want people to share your content and consistently seek your pages, nothing goes further than sharing social candy. Creating a graphic for your social channels isn’t that hard, and there are plenty of free design tools out there that are easy to use — for example, Canva or PicMonkey.

What’s more important is for you to consider what your strategy is going to be for your next set of graphics. Know whom you’re creating a graphic for: is it buyers, sellers or are you using social media for recruiting purposes? Whatever the case, tailor your graphics to meet the needs of your specific market.


Don’t just create an image of your latest listing. Have fun and share topics that are relevant to your audience.  Doing these often will allow you to establish yourself as an expert on real estate-related within your local market.

Here’s some ideas:

  • Seller success stories
  • Homebuyer helpful tips
  • Answers to frequently asked questions
  • Information on your local area
  • Fun things to do in your city
  • What makes your community unique
  • Announce listings

Check out some great examples from Pinterest on some real estate flyers here, here and here.