Schwartz Media Strategies Partner Yudi Fernandez Kim has been named an honoree of the South Florida Business Journal’s 2025 Influential Business Women Awards, which spotlights 25 women in South Florida every year, recognizing exemplary leadership, business acumen, and community involvement.
As Schwartz Media Strategies’ first female and Hispanic partner, Fernández Kim has been Instrumental in its continued growth. Her strategic vision and commitment to client services and team development have been integral in securing high-profile clients across real estate, construction and financial services, growing her book of business to over $1.5 million. Today, she leads Integrated communications campaigns for national and regional companies, amplifying brand visibility and driving results. View Yudi’s Profile in the South Florida Business Journal.
I owe my success to: Working really hard every single day, and having strong mentors, like Aaron Gordon and Tadd Schwartz, who became business partners and close friends.
Greatest business challenge I overcame: Learning how to let go has helped me become a more effective leader.
My TED Talk topic would be: “The Power of Mentorship and Sponsorship”
Destination that best matches my personality: Any Caribbean Island
Most Important part of my dally routine: Counseling clients
Favorite icebreaker topic: What’s your favorite restaurant?
I would enjoy having lunch with: Oprah Winfrey
Favorite podcast: The New York Times’ “The Daily”
Guilty pleasure: Chocolate cake
Pearl of wisdom: My biggest advice for women is don’t be afraid to knock on doors, and then open them wide for others behind you.
Schwartz Media Strategies is a communications and public affairs firm founded in 2005. It specializes in media relations, digital media and content-marketing campaigns on behalf of clients with a stake in Florida. With more than 20 bilingual professionals located in Miami and throughout the state, Schwartz Media Strategies provides services to clients in residential and commercial real estate, tourism and hospitality, banking and finance, law and professional services, municipal and economic development, and arts and culture.
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