We’re not a cookie-cutter media relations firm.

For starters, we don’t wait for news to happen. Collaborating with our clients, we develop the right strategy in line with their business objectives, craft key messages, create the right news hooks, and then make news. We literally drive the conversation. Our strategic media relations campaigns aren’t geared towards making clients famous. Rather, they’re razor-focused on communicating the right messages to specific audiences. The result? Heightened awareness, stronger brands, and enhanced credibility.

Whether we’re securing a feature story in a national business magazine, coordinating the release of breaking news, positioning a client as an expert source, penetrating a popular industry blog, creating an online press room, conducting a media audit, coordinating a media tour or placing an op-ed article in a daily newspaper, we deliver media results that raise our clients’ profiles, strengthen relationships and build credibility among the right groups.

And we go beyond executing traditional media relations by incorporating social and new media tactics into our clients’ public relations and marketing campaigns.

No matter the media outlet we’re targeting or the tactic we’re employing, we frame each communication within the larger context of its industry landscape – be it national, regional or international. In the end, our carefully-crafted campaigns give newfound relevance to our clients’ businesses.