Cat videos, lip syncing babies & brand journalism: YouTube turns 10

youtubeYouTube turns 10 today. Since launching, the video sharing site has evolved from a source of entertainment in college dorms to one of the most influential platforms in business, media and pop culture. In fact, 300 hours of video are uploaded each minute — everything from horrific animal encounters to unbelievable wedding videos.

But YouTube‘s impact goes far beyond laughs. The site has helped change the way we consume and share video content, and the world is taking note. Facebook is investing heavily in video; social media platforms incorporating video content like Instagram and Vine are all the rage; and companies are increasingly turning to video channels and vlogs to connect with their audiences online.

Still, there’s no substitute for some good old fashioned entertainment (and questionable entertainment), so we polled our team and came up with our favorite YouTube videos of all time. Enjoy…

Aaron Gordon

I’m a big fan of the Pixies and I’ve always been a sucker for a good parody. Throw in some air guitar, synchronized dancing and side ponytails and it’s no wonder why I fell in love with this remake of “HEY” back in 2005. It was the first YouTube clip I remember seeing, and it’s still one of my favorites.

Holly Zawyer

There are too many videos that I love to pick just one, so here’s my favorite YouTube channel – FitnessBlender. Being a working mom, I don’t have time to get to the gym between the office, afterschool activities and bedtime.  The couple behind this exercise channel makes it easy for me to get in a quick workout whenever I can.  It’s like having a personal trainer in my livingroom.

Alex Sheckman

Just try listening to this song and not have it stuck in your head for the rest of the day. It’s just so catchy!!

Jami Baker

Happy Birthday YouTube. While I am not an avid video watcher I do use YouTube to share my favorite SNL skits, news clips or movie trailers with my friends.  It is not often that a commercial can put a smile on my face but the GEICO Hump Day commercial gets me every time.  This commercial ushered in a new love and new use of the term “hump day” on Wednesdays:

Stephanie Alteta

You can’t watch this video and not laugh at how random this kids answer is #iliketurtles

Julia Bennett

I love this IKEA commercial, which ran in the UK, so I only discovered it through YouTube. The filming took place over the course of one night, when they released 100 cats into an IKEA store and just filmed them roaming around, exploring and jumping throughout all the furniture. It’s so simple in theory, yet creates a beautiful and touching video that can bring a smile to even the most cynical of people (AG).

Tadd Schwartz

No one gets me more amped up for a meeting or presentation like the nature boy, Rick Flair….stylin & profilin…wooooooooo!

Alisha Marks Tischler

I love the video because it pulls at the heart strings in all the right ways.  Always was brilliant in the way it aligned its brand with the message that building self-esteem needs to start young. If I ever have a daughter I hope she never grows up thinking ‘like a girl’ means anything other than who she is – strong, capable and confident.

Yudi Fernandez

Generating more than 41 million clicks on YouTube, late night talk show host Jimmy Kimmel’s You Tube Challenge is one of the reasons why the 10-year-old video network has become that one thing we can’t live without. In this clip, Kimmel challenged his viewers who are parents to tell their kids that they ate ALL their Halloween candy. It led to six minutes of awesome and original kid responses, angry faces and a few tantrums. You can’t help but enjoy the emotional rollercoaster, from when they hear the bad news to when the parents confess it’s all a prank.