How Google changes will affect your Twitter strategy

During its first quarter call, Facebook announced it had reached 4 billion video views a day – the same number last reported by YouTube.  Google quickly reacted.  It deepened its relationship with content creators, provided musicians with greater access to their audience’s demographics and announced a feature allowing consumers to purchase directly from video ads.  The changes didn’t stop at YouTube.


Google Real Time Results

During Twitter’s early years, it was common for Google search results to display real-time tweets.  The partnership allowing Google access to Twitter’s data stream ended in 2011 and left Google an outsider to the fast-paced and quickly growing conversation.

In February, Google and Twitter announced they had repaired their relationship and Google would go back to indexing and displaying tweets in the side bar of its search results.  For the end-user it means searches that accurately reflect social media’s real-time conversation. For businesses, Twitter may just be the trump card to getting above the fold in a Google search result.

The in-search tweets work the same way they would on Twitter – URL’s will link directly to web sites and Twitter handles to profiles.  Currently this feature is only available on mobile searches in English but it expected to expand to desktop and become multilingual in the coming months.

Businesses with a strong Twitter social media plan, are engaging with their audience and rallying around an original or trending hashtag will see the greatest results.