The Miami HEAT have gained a huge following with their last two NBA championship wins and the addition of players like Ray Allen and Chris Andersen. The team has always made it a point to give back to our community with their Miami HEAT Charitable Fund, scholarship funds to high school seniors in South Florida and other community outreach activities.
Now, as the impact of social media grows, the Miami HEAT are giving back to their fans by offering tickets priced at just $35 to their Facebook, Twitter, and Instagram friends. Not only do fans receive a discounted price through the TwHEATup program, but they also get to attend a post-game meet-and-greet with a Miami HEAT player.
With social media becoming an increasingly important piece of the branding puzzle, it’s great to see organizations like the HEAT – which doesn’t particularly need the branding boost – embrace this medium as a way for connecting with and engaging fans. The HEAT may be riding back-to-back championships this year, but the team’s winning streak won’t last forever. At some point, they’ll reap the rewards of their social media in the form of enhanced fan loyalty when they need it most.
The TwHEATup campaign started on Sunday, November 3rd, after the team won their second game in Miami this season against the Washington Wizards. Excited fans waited in line to see which player they would get to meet and take a photo with. This time around it was Mario Chalmers and Norris Cole. Wonder who it’ll be on Saturday, November 23rd? All you need to do is enter the code “twheatup” at the below link to get your tickets!
Check out the TwHEATup website for more details: http://www.twheatup.com/