The intersection of real estate and technology

In real estate, we are often focused on the current market, the deal in progress, the trends we are watching. This month, the Urban Land Institute got us thinking about the future. The organization held its fourth annual Florida Summit in Jacksonville, gathering about 500 of real estate’s brightest minds to think about planning and innovating for Florida’s tomorrow.

Keynote speaker Jack Uldrich


Everything from automated cars, to retail urbanization and healthy communities were discussed. The conversations on real estate and technology began at the sessions and carried into dinners and happy hours. Here are some of the trends that got us thinking and excited about what’s to come:

The Future is Here: Keynote speaker Jack Uldrich set the tone for the summit, sharing how big data is revolutionizing how real estate is consumed and the role that 3-D printing could play in the industry’s not-so-distant future. Think homes getting built using parts created using this remarkable technology.


Building a Healthy Town: Jacksonville will be the home of a new mixed-use community centered on healthy living. Dubbed as Healthy Town, developer Peter Rummell is creating a project that targets what he calls ‘Generation H.’ Individuals from various age groups who want to live in a neighborhood with green spaces, access to fresh markets and steps from spinning studios and wellness centers. He’s bringing this dream to life in North Florida and it could become a model other developers follow.

Nitin Motwani

Mixing the Old with the New: When we think of rea estate, we think of location. At the Summit, one of the locations everyone was taking about was Cuba. From the industrial zone that will be open for investment at the Mariel Port, to the architectural restorations being explored in Havana’s historic districts.

Creating Organic Neighborhoods: People want to re-discover neighborhoods and creating the right mix of restaurants and retailers can achieve it. Because the retail real estate market is seeing a shift in how consumers are valuing more the experience rather than purchases, there is an opportunity to invest in developing walkable districts that create an organic experience. Neighborhoods in Florida making this investment include the artistically-defined Wynwood in Miami, Parramore’s catalyst project in Orlando and the historic Ybor City making a comeback in Tampa.