Tadd Schwartz, president of Schwartz Media Strategies, gives some advice on how to market a law firm in the latest edition of the South Florida Legal Guide.
“[…]one of the biggest marketing mistakes a law firm can make is undertaking a program without a long-term view and a defined set of strategic goals. ‘Publicity won’t move the needle if it doesn’t incroporate the right message and in turn support the brand,’ he says. ‘Neither will marketing.'”
You can view the full story as a PDF here, or see the images below.