Hulu Celebrates Miami Beach Pride with a larger-than-life floral activation on Lincoln Road


In honor of Miami Beach Pride, Hulu is activating six interactive floral sculptures along Lincoln Road’s 1100 block. This public art exhibit is part of the streaming service’s Pride Never Stops initiative and will be live from Thursday, September 16 through Sunday, September 19.

The vibrant installations feature inspiring messages from Hulu’s prominent #LGBTQ+ artists, creators, and activists including Love, Victor showrunner Brian Tanen and Changing the Game producer Alex Schmider. Visitors can also scan the QR codes on each flower to gain access to Hulu’s Pride Hub.

“The LGBTQ+ community is embedded into Lincoln Road’s DNA, and we are honored that Hulu has chosen Lincoln Road as the location for such an inspiring art installation. Both Hulu and the Lincoln Road BID support the LGBTQ+ community, and are honored to be a part of this annual Pride Week celebration to spread awareness and positivity here and across the world.” – Timothy Schmand, executive director, Lincoln Road Business Improvement District.