A recent story in the Swedish newspaper SvD Naringsliv (Swedish Daily Enterprise) discusses Miami’s breakneck rebound and the current housing boom. The article quotes Tadd Schwartz, president of Schwartz Media Strategies:
“‘I think this all remember what a terrible time it was. Overnight, the market crashed, banks stopped lending, the builders had no money, people had to leave their homes. And we sat with a city full of empty apartments, Miami became a “ground zero” for the apartment crash in the U.S.,’ says Tadd Schwartz. He is a public relations consultant hired by the Miami Downtown Development Authority. It is from here that the development of the new town center is headed.
Tadd Schwartz is straight from an episode of Miami Vice. He works hard to not only sell in Miami’s new, allegedly stable housing to anyone who will listen – he also markets the South Florida lifestyle hard, complete with sunshine, palm trees and miles of sandy beaches at a comfortable distance.”