How the Miami Open helped brand an international city

Each Spring, Miami welcomes thousands of visitors from around the world for the Miami Open, featuring the world’s top tennis players at Crandon Park in Key Biscayne. While it’s a tennis tournament at heart, the Miami Open is much more than a sporting event. It’s a key component of Miami’s brand as an international destination, with fans from around the world rooting for their favorite players – all held against the backdrop of Key Biscayne’s beaches and parks.

Since its debut 30 years ago, the Miami Open has helped put our city on the global map thanks to worldwide television broadcasts and a growing international fan base. In many ways, the tournament has grown up in line with Miami’s coming of age as a major metropolitan city with international flair.

This year, the tournament has unveiled fresh new entertainment options for visitors, including expanded food options by celebrity chefs Tom Colicchio, Scott Conant, Josh Capon and local favorite Michelle Bernstein. Fashionistas will also be able to check out the new swimwear line from model Tori Praver at a pop-up store showcasing Praver’s swimwear, open throughout the duration of the tournament.

More improvements could be on the way if long-awaited upgrades to the tennis center – approved by Miami Dade County voters in 2012 – come to life over the coming years.