Schwartz Media Strategies Promotes Yudi Fernandez to Account Director, Adds Two New Members

Multilingual additions bolster the firm’s media relations, marketing and digital media practices

Yudi Fernandez headshot (Prefferred)sqMIAMI, FL – December 23, 2014Miami-based public relations, marketing and digital media firm Schwartz Media Strategies is growing its bench of talent once again with the addition of two new team members and the promotion of Yudi Fernandez to Account Director. Jessica Forres joins the firm as a senior account executive and Jennifer Scorpo takes on the role of account executive.

Fernandez, who has been with the company since 2011, previously served as a senior account executive in the firm’s real estate and professional services practice.  The personnel moves coincide with ongoing growth at the firm, marked by the addition of new public and private sector clients across Florida and the expansion of services offered – with an emphasis on digital marketing, social media and the creation of multilingual content. “We’ve always prioritized growing organically by investing in people and cultivating talent from within,” says Tadd Schwartz, President of Schwartz Media Strategies. “As our industry changes and our campaigns evolve, we are in a position to meet our clients’ current needs while pushing the envelope when it comes to building brands and winning market share.”

Fernandez joined the firm in 2011 following several years as a business and real estate journalist. As account director, she manages client relationships, develops bilingual media relations and marketing campaigns, uncovers new business opportunities, and oversees social media initiatives across the firm’s commercial real estate and professional services practices. She serves as a board member for Switchboard Miami’s Women’s Leadership Council and as a facilitator for the Greater Miami Chamber of Commerce Leadership Miami program.

Forres will serve as a senior account executive, with a hands-on role in media relations, marketing and social media initiatives for the firm’s legal, real estate and hospitality practices. She previously worked on a number of media relations and communications campaigns for social and environmental international NGOs, including Oxfam America, the World Resources Institute and the Environmental Investigation Agency. Forres began her career as a reporter working for Washington, D.C.’s local National Public Radio affiliate. Jessica earned her bachelor’s degree from George Washington University, where she studied International Affairs with a concentration in International Politics.

Scorpo joins the firm as an account executive, supporting client campaigns in the areas of media relations and digital media. Prior to her arrival at the firm, Scorpo worked as an English teacher in Sardinia, Italy and served as an event planner and marketer for Toyosa, the exclusive distributor of Toyota in Bolivia. Additionally, she has worked as a paralegal at Rubenstein Law. Scorpo earned a bachelor’s degree in international marketing from Florida State University after moving to Miami from Bolivia. She speaks English, Spanish, Italian and Portuguese.

One of Florida’s largest and fastest-growing public relations, marketing, and digital media agencies, Schwartz Media Strategies’ clients represent a cross-section of the Florida economy. The firm’s clientele includes J.P. Morgan, Walmart, JLL (formerly Jones Lang LaSalle), Skanska USA, the Miami Downtown Development Authority, Miami Beckham United (the David Beckham-led group vying to bring Major League Soccer to Miami), Bilzin Sumberg, the Patricia and Phillip Frost Museum of Science, Apollo Bank, CREC, Podhurst Orseck, Blanca Commercial Real Estate and others.


About Schwartz Media Strategies Miami-based Schwartz Media Strategies is a full-service public relations, marketing, and digital media firm with national practices in real estate; financial and legal services; hospitality and lifestyle; destination marketing; consumer affairs; and cultural arts. Offering services ranging from media relations, crisis management and targeted marketing, to Hispanic communications and social media, the firm helps clients reach their core audiences with the goal of generating new business and building increased brand value. Lean more at Connect with the firm via Facebook, Twitter, LinkedIn, Youtube, Pinterest and Instagram.