Fernandez leads bilingual public relations, marketing and digital campaigns for the firm’s real estate, hospitality and financial clients.
Schwartz Media Strategies, one of Florida’s fastest-growing public relations and digital media firms, has elevated longtime member Yudi Fernandez to the role of Vice President. The promotion of Fernandez coincides with the addition of high-profile clients across the firm’s key sectors of law and professional services, commercial and residential real estate, finance, hospitality and public affairs.
Cuban-born and Miami-raised, Fernandez joined the firm in 2011 following her tenure as a real estate and business reporter. Since then, Fernandez has led bilingual public relations and marketing campaigns across the firm’s real estate, construction, hospitality and financial services practices – counseling clients including JLL (Jones Lang LaSalle), Skanska USA, Apollo Bank, Pipeline Workspaces, Atton Hotels and CREW-Miami (Commercial Real Estate Women).
“Strategic, creative, and well-connected in our community, Yudi embodies our core values and has evolved as a leader at our firm over the years,” says Schwartz Media Strategies president Tadd Schwartz. “Yudi has a sixth sense when it comes to delivering exceptional client service. She understands how public relations, marketing and digital media can advance a client’s business goals, win campaigns, and shape the narrative surrounding entire industries.”