Public relations professionals and legal counsel…not the first match that comes to mind. But when it comes to business, the pairing is especially important.
Case in point: a Florida apartment complex recently made national news for imposing a Social Media Addendum to its contracts, threatening to bill tenants $10,000 for posting negative reviews of the property online. The story blossomed into a case study of what not to do when trying to mitigate unsavory social media chatter.
If only a PR team was brought into the fold early on, the entire crisis might have been averted. Surprisingly, this isn’t the first episode of its kind, nor will it be the last. Thankfully, companies can avoid going down this road altogether with a bit of foresight.